Recognisation & Affiliation
IIDE is Asia's most trusted digital marketing institute with students from 10+ countries. We pride ourselves on being a one-of-a-kind institute that aims to equip learners with the skills, knowledge and mindset needed to compete successfully in the digital landscape.
Our Vision
To spark a global wave of opportunity by shaping the world’s most agile and in-demand digital marketing talent.
To turn this vision into action, we’ve teamed up with the Media & Entertainment Skills Council (MESC) — a government-backed body committed to upskilling India for the digital age. With MESC-recognised programs, we equip learners with cutting-edge, industry-ready skills that don’t just meet market needs — they redefine them.
What Drives Us
Creating meaningful change by nurturing talent that transforms industries and communities worldwide.
The IIDE Story
From Local Initiative to Global Influence
Our Founder & CEO
Karan Shah
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Specialization In E-Commerce From Harvard University
2X TEDx Speaker
Guest Speaker At 100+ Colleges & IIMs
Addressed 2 Lakh+ Digital Marketing Aspirants
Student ExperienceTeam at IIDE
Manali Bhattacharya
Director of Academics
- 15+ Years
Dinesh Sajnani
Head of Academics
- 15+ Years
Ranjan Upadhyay
Head of Placements
- 15+ Years
Akash Gogri
Associate Director of Growth & Expansion
- 15+ Years
01
Business Essentials
Academicians from world-renowned business schools
Learn from top B-school professors & dive into case-based learning
A peek at our most-loved courses
Dr Aashish Contractor
He is the Certification Director of the American College of Sports Medicine (ACSM) in India, since November, 2003, and is the only person authorized in the country for the same.
Dr. V. Prabhu
Dean of ESA, he is a fitness industry expert with 20+ years of experience, dedicated to advancing global fitness education and empowering professionals.
Dr Kiran Sangani
Dr. Kiran Sangani is the Managing Head at Asian Heart Institute City Centre (Qi Lifecare, Churchgate) and a Consultant in Preventive Cardiology & Rehabilitation.
Dr. Nikhil Latey
Since 2013, Dr. Latey has been with ESA, specializing in exercise physiology and biomechanics. He leads ProPhysio, worked with Olympic medalists like Gagan Narang, was Mary Kom’s physio.
Dr Aashish Contractor
He is the Certification Director of the American College of Sports Medicine (ACSM) in India, since November, 2003, and is the only person authorized in the country for the same.
Dr. V. Prabhu
Dean of ESA, he is a fitness industry expert with 20+ years of experience, dedicated to advancing global fitness education and empowering professionals.
Dr Kiran Sangani
Dr. Kiran Sangani is the Managing Head at Asian Heart Institute City Centre (Qi Lifecare, Churchgate) and a Consultant in Preventive Cardiology & Rehabilitation.
Dr. Nikhil Latey
Since 2013, Dr. Latey has been with ESA, specializing in exercise physiology and biomechanics. He leads ProPhysio, worked with Olympic medalists like Gagan Narang, was Mary Kom’s physio.
Business Storytelling
by Sandeep Das
Ex-director, Management Consulting, PwC, Visiting Faculty, ISB, Best-selling Author
01
Craft Business Narratives with Neuroscience Insights:
Use neuroscience-backed storytelling techniques to create powerful narratives that resonate with audiences & influences decision making.
02
Master Conflict & Change Management through Storytelling
Navigate challenging situations like conflict and change by applying storytelling techniques that build empathy and understanding.
03
Level-Up Your Communication with Data-Driven Stories
Learn to create impactful stories with data visualization, and leverage personal branding to position yourself as an influential communicator.
VC Essentials
by Mohit Gulati
Managing General Partner, ITI Growth Opportunities Fund
01
Grasp the Indian VC Landscape and Investment Strategies
Gain insights into the Indian venture capital ecosystem, understanding how VCs operate, their investment focus areas, and the strategies that drive funding decisions.
02
Build Expertise in Pitch Decks and Investor Engagement
Learn the key components of creating compelling pitch decks that capture investor attention. Understand how to tailor your pitch to different types of investors and funding stages to maximize your chances of success.
03
Develop Advanced Skills in Funding, Valuation, and Investment Terms
Identify the stages of funding and various types of investors, from angel investors to institutional VCs. Deep dive into startup valuation methods, investment terms, and learn to craft investment strategies that align with market dynamics.
Data-Driven Decision Making
by Tushar Jauhar
Visiting Faculty, Ashoka University & Founder, EdLightened
01
Master Data Trends and Analytical Techniques
02
Apply Data to Real-World Business Challenges
03
Develop Confidence in Data-Driven Strategy
Sales & Partnerships
by Sourabh Sengupta
Former SVP Sales, Zomato
01
Master the Method of Modern Selling
02
Excel in Customer-Facing Roles
Build the skills and confidence to thrive in future client-facing roles and navigate the complexities of selling rapidly evolving tech products and services.
03
Tackle the Complexities of Tech Sales
Understand the unique challenges of selling tech-based products, such as explaining non-tangible benefits, handling fast product evolution, and overcoming low brand recall.
Operations Management
by Achal Bassamboo
Professor of Decision Sciences & Operations at Northwestern University’s Kellogg School of Management
01
Strategic Importance of Operations
Understand how operational decisions impact a firm’s overall strategy, integrating with key areas like finance, marketing, and product delivery to drive competitive advantage.
02
Master Process Mapping & Flow Management:
Learn how to visualize and manage business process flows, identify bottlenecks, and enhance process efficiency to meet organizational goals.
03
Continuous Improvement Systems
Develop the ability to implement a culture of continuous improvement within operations, ensuring that processes remain responsive, efficient, and adaptable over time.
Product Management
by Ashank Bhandari
Product Leader and Facilitator, foundit, Ex-Senior Product Manager Amazon
01
Navigate the Full Product Lifecycle
Understand the entire product lifecycle, from conceptualization to market launch, and master essential Product Management skills needed to turn ideas into reality.
02
Craft Customer-Centric Solutions
Learn how to connect deeply with customers, derive insights, develop product strategies, and build MVPs while considering user psychology and design.
03
Master Practical PM Skills
Gain hands-on experience in building wireframes, managing stakeholders, tracking product metrics, and leveraging data—all while honing interview skills and industry frameworks to succeed as a PM.
Pricing Strategies
by Ray Titus
Author, Market Consultant & Pro Vice Chancellor Alliance University
01
Master Pricing Strategies for Growth
Learn to overcome monetization mindset barriers and design effective pricing structures to align with business goals and maximize revenue.
02
Positioning and Packaging for Competitive Edge
Understand the role of positioning in pricing strategies and develop customer-aligned packaging to enhance product value and market competitiveness.
03
Data-Driven Pricing Decisions
Gain expertise in using pricing research methods and selecting optimal price variables to make informed, profitability-driven decisions.
Digital Marketing
by Siddarth Menon
Marketing & Strategy Consultant, Ex-CMO Drums Food International
01
Campaign Objectives & Goals
Learn to analyze consumer funnels using the RACE framework (Reach, Act, Convert, Engage). Work with ads from companies like CRED, Epigamia, and Mesa to identify objectives and align campaign goals.
02
Consumer Journey Mapping
Understand ad effectiveness by exploring landing pages, building consumer personas, and plotting the ideal customer journey across platforms.
03
Media Planning & Budgeting
Master media selection, planning, and budget allocation while linking these decisions to campaign funnels. Includes hands-on exercises for media design, digital metrics, and content strategy.
04
Sectoral & Functional Deep Dives
Gain laser-focused expertise in industries shaping the future
Master skills in specific industries & roles through high-energy boot camps, hands-on challenges, and immersive workshops.
Sector-specific immersions
access courses that help you master specific skills like product metrics, financial modelling, retail management, retention marketing & more
Cutting-edge tools & concepts
stay ahead of the curve by accessing new-age tech, from building AI chatbots to leveraging Generative AI, to mastering tools like Tableau.
Real-world sales challenges
get hands-on experience by taking a product into the market and learning how to sell to real customers making real revenue.
Industry-focused hackathons
these 36+ hour immersions offer deep sector insights, pushing you to innovate & deliver solutions while building expertise in high-demand fields.
Faculty at Mesa
Digital Marketing
by Siddarth Menon
Marketing & Strategy Consultant, Ex-CMO Drums Food International
01
Campaign Objectives & Goals
Learn to analyze consumer funnels using the RACE framework (Reach, Act, Convert, Engage). Work with ads from companies like CRED, Epigamia, and Mesa to identify objectives and align campaign goals.
02
Consumer Journey Mapping
Understand ad effectiveness by exploring landing pages, building consumer personas, and plotting the ideal customer journey across platforms.
03
Media Planning & Budgeting
Master media selection, planning, and budget allocation while linking these decisions to campaign funnels. Includes hands-on exercises for media design, digital metrics, and content strategy.
Abhiraj Bhal
Co-founder
Urban Company
Vedang Patel
Co-Founder
Souled Store
Armaan Sood
Founder
Sleepy Owl
Anand Sinha
Co-founder
leap.club
Dhairya Gangwani
Founder and Career
Coach
Dhairya Decodes
Nikhil Sikri
Co-founder & CEO
Zolo
Gurudev Prasad
Partner and Co-Founder
BusyBee Brands
Faye D'souza
Founder
Beatroot News
Major Deepak
Founder and CEO
Mastery Inside
Salil Aggarwal
VP
Urban Company
Utkarsh Gupta
Founder
Comet
Anshul Gupta
Co-founder & Ex-CEO
Bharat Founder School
Abhiraj Bhal
Co-founder
Urban Company
Vedang Patel
Co-Founder
Souled Store
Armaan Sood
Founder
Sleepy Owl
Anand Sinha
Co-founder
leap.club
Dhairya Gangwani
Founder and Career
Coach
Dhairya Decodes
Nikhil Sikri
Co-founder & CEO
Zolo
Gurudev Prasad
Partner and Co-Founder
BusyBee Brands
Faye D'souza
Founder
Beatroot News
Major Deepak
Founder and CEO
Mastery Inside
Salil Aggarwal
VP
Urban Company
Utkarsh Gupta
Founder
Comet
Anshul Gupta
Co-founder & Ex-CEO
Bharat Founder School
An overview
7
Terms
7 weeks each
2000+
Contact Hours
200+
CXOs and Startups Leaders
25+
Workshops/ Bootcamps
4
Real Businesses Built
12
Months
250+
Hours of career prep
150+
Case Studies
6
Immersive Hackathons
4
Distinct Specializations
Life Beyond Books at IIDE
Life Beyond Classroom
Cultural Day
Beach Cleanup
Garba Nights
Masquerade Ball
Hackathon
India's Biggest Marketing Challenge
Indore Meetup
Agency Visit
What Makes Us the Industry Benchmark
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